Naver Cloud unveils AI video analysis service, Editing time reduced by 1/15

Naver Cloud has unveiled a groundbreaking technology that reduces video editing time by 15 times compared to the existing time through AI-based video analysis services. Naver Cloud announced on the 21st that it unveiled the video analysis service ‘MAIU (Media AI Understanding)’ at the ‘KOBA 2025 (International Broadcasting, Media, Sound, and Lighting Exhibition)’ held in Seoul COEX. This service is currently being conducted as a closed beta service for domestic broadcasting companies and partners, and is scheduled to be officially released in June.

MAIU is a service that automatically analyzes various information such as people, actions, backgrounds, and voices in videos and generates metadata using AI. Users can quickly find the desired scene with just text searches such as ‘scenes with wine glasses’ or ‘scenes with the male protagonist running’. It is expected that broadcasting companies, video production companies, as well as YouTube and short-form content creators, will be able to reduce repetitive editing time and focus on creative work.

Specific efficiency improvements have also been proven. In the past, it took the editing team about 32 hours over 3-4 days to analyze and edit 3,600 minutes of footage shot with 10 multicams for one entertainment program. However, by utilizing MAIU, the work can be completed in less than 2 hours, achieving a time savings effect of more than 15 times.

There are clear differences between MAIU and existing AI analysis services. While general AI analysis services were limited to detecting individual frame units or object recognition, making it difficult to understand the flow or context of video content, MAIU analyzes based on segments (scenes) which are the meaning units in videos. By analyzing in a natural segment unit that follows the flow or structure of the story, it provides a more intuitive and immediately usable structure for actual content editing or remanufacturing.

It has also secured competitiveness from an economic perspective. Through model lightweighting, it plans to set usage fees at up to one-third of those of global competitors. In addition, when using the MAIU service, functions such as mobile live streaming and VOD video playback can be used together on the same platform, allowing for efficient operation of the entire process from production to broadcast.

At this exhibition, Naver Cloud also showcased a variety of media service portfolios. They presented end-to-end media services necessary for live streaming and VOD service operations, as well as interactive features such as real-time translation, subtitle delivery, beauty filter, and avatar creation, and automatic short clip creation. On the afternoon of the 22nd, a special seminar on ‘Media Technology Strategy’ is also scheduled to be held.

The original article can be found at the link.

Image source: Naver

The article was written using Claude and ChatGPT technology.