Naver Declares Transformation into ‘Integrated Business Platform’ with AI-Powered Advertising Solutions

Naver has unveiled its strategic vision to transform its advertising business into an AI-driven integrated business platform. The South Korean tech giant announced this initiative during the “Naver ADS DAY 2025” event, held from May 27-28 at the Sofitel Ambassador Seoul hotel.

In his keynote address, Lee Jong-min, head of Naver’s advertising division, declared that “Naver’s advertising business will evolve beyond traditional media platforms to become an integrated business platform that supports performance optimization, beginning with ADVoost.” The event attracted major domestic and international advertisers from diverse sectors including electronics, ICT, finance, and consumer goods, who received customized consulting services from Naver’s advertising executives.

Naver is revolutionizing its AI-powered advertising ecosystem around ADVoost, the AI advertising solution launched last year. The company recently introduced “ADVoost Shopping,” specifically designed for e-commerce advertising, and plans to roll out additional features including “ADVoost Search” for search-relevant ad exposure, “ADVoost Creative” for automated ad content generation, and “ADVoost Audience,” an AI-powered targeting expansion feature.

Naver to Launch ‘ADVoost Shopping’ to maximize shopping ad performance by AI Automation

The platform is also enhancing user experience by improving the visibility and readability of key advertising products across mobile and PC home interfaces, ensuring users perceive advertisements as valuable content. Naver plans to introduce new content formats for brand search advertising linked to special occasions and weather conditions.

Expanding content diversity, Naver’s mobile content tab will incorporate feeds covering sports, entertainment, living food, travel dining, automotive technology, knowledge, and economics, with optimized brand content tailored to each category.

The company is simultaneously expanding its advertising reach beyond traditional boundaries. Advertisers can now execute various campaigns—including search, shopping, local business, and performance display advertising—across external platforms. Naver advertisements now appear on third-party platforms including Karrot Market, Daum, KakaoPay, Kakao Bank, and Microsoft Bing, enabling more effective strategic campaign deployment for advertisers.

“Naver has established itself as an essential tool for business growth among 500,000 advertisers, leveraging our robust platform competitiveness,” Lee stated. “In alignment with our company-wide ‘On-service AI’ strategy, artificial intelligence will be integrated throughout Naver’s advertising systems, products, and optimization processes.”

The comprehensive transformation positions Naver to compete more effectively in the rapidly evolving digital advertising landscape while providing enhanced value propositions for its extensive advertiser base.