Naver to Launch ‘ADVoost Shopping’ to maximize shopping ad performance by AI Automation

Naver announced on the 22nd that they will introduce ‘ADVoost Shopping’ in open beta, utilizing AI technology to increase the efficiency of shopping advertising campaigns and reduce operational burdens. Last year, Naver introduced the AI-based advertising technology solution brand ‘ADVoost’. This solution automates various advertising management areas such as target setting and expansion, creative creation, shopping and search advertising operations through sophisticated data analysis to maximize the convenience and performance of advertisers.

The newly released ‘ADVoost Shopping’ is a specialized solution for shopping advertisers. AI automatically handles the entire process of advertising campaign setup and operation, linking advertiser products, selecting creatives, determining ad placement and exposure, etc. All businesses selling products on Naver Shopping can benefit from this.

Previously, advertisers who wanted shopping ads had to manage campaign setup, target user analysis, creative changes, etc., which limited ad operation to some products. However, by using ADVoost Shopping, AI automatically links all the products of advertisers registered on Naver Shopping and selects the best advertising creatives to expose them to the appropriate users. This allows advertisers to reach not only their flagship products but also niche products that were difficult to manage in advertising to interested users.

ADVoost Shopping has solved the inconvenience of separately managing search and display advertising. It operates on an integrated platform without distinction between each area, automatically exposing shopping ad creatives in suitable places. It covers integrated search, shopping search, as well as Naver main, Naver Contents (cafe, blog, etc.) services, Naver News, and even display boards. AI considers the characteristics of shopping users to create natural exposure touchpoints based on the information searches of users interested in advertiser brands and products.

Before the official release, Naver conducted a private beta test for about a month targeting various industry advertisers such as electronics, cosmetics, fashion, food and beverage, etc. In a pre-test with 40 advertisers participating, the overall ROAS (Return on Advertising Spend) and CVR (Conversion Rate) of advertisers improved significantly compared to before the introduction of ADVoost Shopping.

Naver plans to introduce and optimize a variety of solutions sequentially starting with ADVoost Shopping. They will develop related solutions overall, such as ADVoost Search to provide highly relevant advertising content, ADVoost Creative to automatically generate ad creatives, and ADVoost Audience to expand targeting automatically based on AI engine understanding of user behavior.

The original article can be found at the link.

Image source: Naver

The article was written using Claude and ChatGPT.”