Naver Releases Annual Report on AI Safety and Commerce Improvements

Naver’s Self-Regulation Committee has published its second annual activity report, outlining initiatives taken over the past year to improve platform governance and protect users. Released on July 2 (KST), the report covers seven meetings held since the committee’s inception in September 2023.

The Naver Self-Regulation Committee was established to build institutional safeguards amid the rapidly evolving digital landscape. The committee focuses on protecting users and business partners while improving services across the platform.

According to the report, the committee has regularly examined how advanced AI technologies and changing platform economics affect users. Over the past year, the committee worked on several key initiatives. These included developing an AI safety framework, improving payment timelines for sellers, and strengthening protections for both merchants and users. Other initiatives involved support for SMEs through a “Business School” program, improvements to misleading user interface designs, the “Project Flower 2.0” for creator collaboration, enhancements to customer service, and the promotion of its “Green Internet” campaign.

The committee praised Naver’s overarching efforts but recommended further systematization across each area. In particular, it emphasized the need for clearer accountability and governance principles around AI safety, along with educational programs to raise awareness and strengthen compliance.

It also called for improvements in the company’s payment systems, deeper user-centric service principles, and a more comprehensive educational framework for the Business School initiative. Additional recommendations included expanded support for diverse content creators, AI-powered upgrades to customer support systems, formalized collaborations with external organizations, and regular updates to classification systems aimed at curbing dark pattern usage.

The committee is expected to release a separate research project analyzing Naver’s counterfeit prevention and consumer protection efforts.

The original article is available on Naver Newsroom.